The #1 Way to Grow Your Podcast (It’s Not What You Think)

Want to know the one thing that can totally transform your podcast?

No, it’s not about fancy equipment or celebrity guests.

It’s all about understanding your audience.

Here’s the deal: If you’re trying to reach everyone, you’ll end up reaching no one.

It’s like throwing spaghetti at the wall and hoping something sticks.

Not a great strategy, right?

Instead, you need to get super specific about WHO you’re talking to.

Let’s say you have a health and wellness podcast.

You could either:

1. Create episodes for anyone who wants to be healthy (yawn)
2. Create episodes specifically for busy CEOs who need quick, actionable health tips (bingo!)

When you know exactly who you’re speaking to, magic happens.

You can create content that hits their pain points and solves their problems.

They start to see you as their go-to source for the topics you cover.

But you’re probably thinking, “Darrin, how do I get to know my audience?”

Here are a few simple steps:

1. Create a listener avatar: Give them a name, age, job, and challenges. Make them feel like a real person.
2. Hang out where they hang out: Join Facebook groups, follow hashtags on Twitter, and read the blogs they read.
3. Ask for feedback: Reach out to your listeners and ask what are they struggling with and what they want to learn.

The more you understand your audience, the easier it is to create content they can’t wait to hear.

They’ll start to trust you, and that’s when they’ll be ready to invest in your products or services.

So, don’t wait another day.

Start getting to know your audience like they’re your best friends.

Your podcast will thank you for it.

Till next time,

– Darrin